Ludovic Frank - Freelance developer

Google referencing: what content should you publish?

ionicons-v5-k Ludovic Frank Apr 10, 2022
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Good morning, good morning?
The sun's back, but we've got a lot more to do than that, so we've got to get to work!
More and more of you are coming to read what I have to say, and most of that traffic is coming from ... Come on, look carefully ... Yes, that's right, "Google Search".
In fact, that's normal, it's been over a year now since this site was created and as a result I'm starting to appear on Google (and other search engines) and I'll be appearing even more in a year's time, and even more in two years' time.
The joys of SEO.

We'll save more technical details for other articles, but today we're going to talk about content.

Create the content you want to create

I'm lucky in that I love to read and write, which is why almost every week you'll find me writing a new article, some of them really passionate, like last week's "Et si le web redevenait simple?"For example, one of the next ones will be "How to filter incessant telemarketing calls" (yes, based on personal experience, 10 calls a day is no longer possible).

Is using AI to create content a good idea?

This is why I tell you to love the content you create, in fact it may be tempting to go to certain technologies to create content for you, I strongly advise against it... Remember who are the kings of AI in 2022? Yes, Google, the same guys who index your content...
So, in my opinion, trying to cheat with an AI is a bad idea. Take the time to think about what you'd like to read and take a few hours a week to write it up.

What if I copy and paste someone else's content?

In fact, in the world of SEO, we call this "duplicate content" and it's totally detected by Google, which will be quite punitive... So watch out for that!a, it sounds like a "genius idea" at first, but it'll get you into more trouble than anything else (I mean, besides stealing content).

When, on your site, you have the same content several times, on the other hand, it's not punitive (within reason).

Is duplicate content on the same domain a problem?

Google will simply choose the most appropriate page based on the keywords entered by the user.
Want an example of what I mean? No problem, just Google "Bleu de Brebis Ciré", and you'll see that the first two pages on Google belong to Frères Marchand. Google displays both, but highlights the one it considers most relevant.

How often should I create content?

The answer to that is actually quite simple, I'd simply say "Be regular".

What does regularity mean?

Well, it depends on your ability to create quality content in a certain amount of time.For example, if you or one of your collaborators has the time to create quality content "every day", then go ahead... except that in the real world this isn't possible, time is incompressible and we all have our imperatives.

So set yourself a rhythm and make sure you stick to it over the long term.

In my case, when I created this site, I set myself the goal of creating something once a week, but sometimes I don't have the inspiration and the resulting article would be of very poor quality, so I pass.

In the admin panel of this site, there are quite a few "rotten" articles, which will stay there and which I'll never publish. I respect my readers too much to publish anything just to "rank" on Google.

Set yourself an achievable goal, "one article a day", and frankly, if you can do it, hats off to you.
(If you're a professional blogger, it's achievable).

What if I don't like writing content?

That's why I'm talking about "content". Video works too, especially on YouTube, and on YouTube there's a search engine similar to "Google Search", so you can perfectly include video on your website.

If you want an example, Google "Grand plateau", the first video is once again my partners and friends "Les Frères Marchand".

The video is indexed on YouTube (of course, it was uploaded on YouTube), but it also appears on Google Search, because it was integrated into the site.

Writing SEO-friendly content is a marathon, not a sprint

Want to get out on Google from scratch in three months? Sorry, but it's not possible.

Like anything worthwhile in life, it has to be earned, and you have to work hard for it.

As a result, you'll be writing, creating a lot of content, and for months and months on end, that content will be read by absolutely nobody....

Mentally, it's very hard, and that's generally when people give up...

Ask yourself this simple question: is the content I'm creating relevant? Do people want to read it?

If the answer to that question is "Yes", then don't give up.

If not, maybe it's not for you, in which case look in other directions.
There's absolutely no point in stubbornly doing something you don't like.


I'm not going to repeat what I've already said above, but I would like to emphasize something I said earlier, namely, " don't cheat ".

It'll work for a while, but there are people whose job it is to devise algorithms to detect "cheating", and when you're caught red-handed in the jam pot, all your hard work will be wasted.antie... and given that SEO is a long-term process, imagine years of work... thrown away in 2 minutes... it stings!

On that note, I'd like to wish you an excellent week and see you next week?